Leipzig, October 7, 2025. Grünhorn is redefining cannabis therapy. The company is making the leap from a traditional pharmacy to a holistic platform for cannabis therapy. For the first time, patients receive 360-degree care that seamlessly combines medical care, digital therapy support, and community networking. The new brand design reflects this transformation. Grünhorn makes the brand an emotional experience and emphasizes that here, people in need of therapy receive more than just medication.

"We took a close look at our patients' needs," explains Tobias Bosse, Chief Marketing Officer at Grünhorn, who is responsible for the rebranding process. "Patients want more than medication—they want to be understood and supported. That's precisely why we reimagined Grünhorn."

Three pillars of the new platform

Comprehensive patient care is at the heart of the new concept. Grünhorn accompanies patients throughout their entire treatment. The pharmaceutical team provides patients with qualified advice, particularly regarding questions regarding the use and safe handling of medically prescribed cannabis therapy.

The Grünhorn Academy serves as a central knowledge platform for medical professionals. Physicians and pharmacists receive continuing education, current studies and treatment guidelines, as well as practical training on cannabis therapy.

In addition, Grünhorn connects patients and facilitates a structured exchange of information. All data is processed anonymously and in compliance with GDPR regulations to enable scientific evaluation of treatment outcomes. This creates community-based support for all involved.

Focus on emotional brand management

The new brand identity was developed in collaboration with the Hamburg-based creative agency KNSK. The focus was on strengthening the brand's emotional relevance and conveying the platform strategy more clearly, both visually and in terms of content. The result is a contemporary brand presence that combines seriousness, empathy, and pharmaceutical quality.

"We are very pleased about this further development of our brand," says Stefan Fritsch, CEO of Grünhorn. "The new design reflects who we are today: a trusted partner for patients who have found effective therapy with cannabis."

Grünhorn is the largest network for medical cannabis in Germany and already provides care to several hundred thousand patients according to the highest quality and safety standards. With this platform model, Grünhorn aims to digitally connect medical cannabis care in Germany in the long term – thereby setting a new standard in the establishment of therapeutic options.

www.gruenhorn.de

Image motif to download: Grünhorn glass in a new design
Caption: Tobias Bosse, Chief Marketing Officer at Grünhorn: "Patients used to have to switch back and forth between the practice, the pharmacy, and online research. Now they can find everything in one place."